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 Create a typographically-led campaign based upon or expanding the Articles of the Universal Declaration of Human Rights as a call to action or awareness. 

My role:

Timeline development
Project management
Background research
Brief writing
Script writing

Strategic context:

The Universal Declaration of Human Rights was published in 1948 by the United Nations General Assembly to outline the rights and freedoms of all human beings.

An unfortunate fact:

Cricket hasn't been included in the Olympics since the year 1900.

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We looked to the local Organizing Committee of the 2028 LA games as the ones we needed to convince to bring cricket back to the Olympics.

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We need to:

Prove that there’s an untapped appetite for cricket in the City of Angels and the country as a whole.

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Our strategy:

Hold a definitive cricket competition to induce excitement for the sport.

Article 14 defines the rights of refugees:

"Everyone has the right to seek and to enjoy in other countries asylum from persecution."

We noticed that something is missing.

Where do climate refugees fit in?

The truth is:

Climate refugees are routinely overlooked in the mainstream conversation about refugee crises around the world.

Definition of refugee in the UDHR, Article 14:
"Everyone has the right to seek and to enjoy in other countries asylum from persecution."
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Not all refugees are fleeing persecution. Many are fleeing the harsh effects of climate change.
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Social: TikTok

For far too long, climate refugees have had no voice. It's time to raise yours.

The team:

Kevin Nguyen, strategist

Kaz Bani, creative brand manager

Jay Do, art director

Craig Kissoon, copywriter

Pareesa Khwaja, experience designer

Mckayla Wilkes
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