LACO

Raise the profile of cricket in the United States.

My role:

Timeline development
Market research
Creative management
Mockup production
Deck development & narrative
Live presentation

Strategic context:

Although Cricket is the #2 spectator sport in the world, held the #3 most watched sporting event ever, and has the #4 biggest sports league in the world, it isn't a mainstay in American sports culture.

An unfortunate fact:

Cricket hasn't been included in the Olympics since the year 1900.

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So:

We looked to the local Organizing Committee of the 2028 LA games as the ones we needed to convince to bring cricket back to the Olympics.

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We need to:

Prove that there’s an untapped appetite for cricket in the City of Angels and the country as a whole.

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Our strategy:

Hold a definitive cricket competition to induce excitement for the sport.

An unfortunate fact:

Cricket hasn't been included in the Olympics since the year 1900.

right arrow
So:

We looked to the local Organizing Committee of the 2028 LA games as the ones we needed to convince to bring cricket back to the Olympics.

down arrow
Our strategy:

Hold a definitive cricket competition to induce excitement for the sport.

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We need to:

Prove that there’s an untapped appetite for cricket in the City of Angels and the country as a whole.

LA Cricket Open

Introducing the 2022 LA Cricket Open:

A T20 Cricket tournament hosted at Sofi Stadium, Los Angeles.

la cricket open teams

The LA Cricket Open will serve as a test case to showcase the untapped popularity of cricket in the U.S. leading up to the 2028 Olympic games.

The Open will include men’s and women’s national teams from the top 5 cricket countries in the world, plus the U.S. host teams. 

Broadcast on YouTube Live

The event will be streamed via YouTube Live to maximize its accessibility to a global audience without any restrictions or paywalls.

OOH

We’ll use OOH in high foot traffic areas and programmatic taxi ads to promote the event and generate hype for the hometown team.

These banners will highlight star players, which drive loyalty and anticipation among sports fans.

Click to see OOH proofs of concept

The path to the Olympics

To set the stage for 2028, banners at SoFi Stadium display a call to action to cricket fans by leading to a digital petition.

sofi stadium petition banner
la cricket petition
School partnerships

The LA Cricket Open will also facilitate partnerships between participating teams and local schools by donating equipment to promote the sport at a local level.

cricket pr

Introducing the 2022 LA Cricket Open:

A T20 Cricket tournament hosted at Sofi Stadium, Los Angeles.

la cricket open teams

The LA Cricket Open will serve as a test case to showcase the untapped popularity of cricket in the U.S. leading up to the 2028 Olympic games.

The Open will include men’s and women’s national teams from the top 5 cricket countries in the world, plus the U.S. host teams. 

Broadcast on YouTube Live

The event will be streamed via YouTube Live to maximize its accessibility to a global audience without any restrictions or paywalls.

OOH

We’ll use OOH in high foot traffic areas and programmatic taxi ads to promote the event and generate hype for the hometown team.

These banners will highlight star players, which drive loyalty and anticipation among sports fans.

Click to see OOH proofs of concept

Social

Facebook, ESPN, and even Waze are all platforms that our potential Cricket Open attendees are likely to frequent.

la cricket petition
The path to the Olympics

To set the stage for 2028, banners at SoFi Stadium display a call to action to cricket fans by leading to a digital petition.

sofi stadium petition banner
cricket pr
School partnerships

The LA Cricket Open will also facilitate partnerships between participating teams and local schools by donating equipment to promote the sport at a local level.

Social: TikTok

The 2022 LA Cricket Open will not only bring out local cricket fans but plant the seed of the sport within the community at large.

Come 2028, LA will have the fanbase and infrastructure to host cricket at the Olympics for the first time in over 100 years.

The team:

Stephon Jacob, strategist

Jessica Rhee, experience designer

Myles Alston, art director

Corey Hambley, copywriter

Mckayla Wilkes
Taco Bell
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